The landscape surrounding your business can play a big role in driving customers. Taking beautiful pictures of it and posting them on your website, Facebook page and marketing literature can do wonders if you are trying to attract new customers. You need to resist the temptation to save money by taking photographs on your own, because the quality of the photos that you take will probably pale in comparison to those of a seasoned photographer.
The trick to getting great photographs is to find an exceptional landscape photographer. Here are some essential traits that you should look for.
Finding a local photographer is usually a huge bonus. They generally have a better idea of the landscapes that resonate with the local population. Even if you are trying to reach out-of- state customers, it’s still a good idea to hire a local photographer, because they have more experience choosing the right angles for the terrain in your region.
The attitude of a photographer plays a huge role in the quality of the pictures that they are going to take. You want to find someone that is eager to wake up every day and do their job, because they will be more detail oriented and passionate about delivering a quality product.
Track Record for Creating Great Photographs
This should sound obvious, but you are going to want to hire a photographer that has consistently taken great photos. You will need to ask for samples of their work. You can usually find a lot of them on their landscape photography website. It’s also a good idea to search their name and see what photographs are attributed to them online. Here are some questions that you will need to ask yourself while critiquing their work:
- What is the lighting?
- Is the composition right?
- Do they make good use of filters?
Pay close attention to their photographs to make sure their work would support your brand image.
Responsibility and Professionalism
You want to hire a photographer that is going to show up and deliver the work on time. They should also be responsive and show a sincere desire to follow your guidelines. Here are some questions that you need to ask yourself:
- Do they consistently show up on time to scheduled appointments?
- Do they keep asking the same questions after you have given a clear answer?
- Are they always rescheduling meetings?
- Do they treat you with the respect that you deserve?
The quality of their photographs is important, but won’t compensate for an unprofessional photographer. Screen them carefully before committing to hiring them.
You can gauge their professionalism in the first meeting. However, first impressions aren’t always accurate, so it’s also important to request references whenever possible.