Wednesday, September 2, 2020

Why Video is So Important for Online Marketing Strategies in 2020

 Ever since video marketing first came into existence, it has remained an integral part of every successful marketing strategy that can afford and accommodate it. The few reasons we are going to discuss next will remain valid in not just 2020, but also in the future. We will also focus on why video holds particular importance in 2020; a year which deserves special attention.

There’s a Clear and Positive Connection between Video and SEO in B2B

In a report presented by HubSpot this year, a clear connection between SEO and video marketing was established in both the B2B and the B2C segments. It was found that SEO campaigns that directed business owners and high-level executives to video content were the most likely to convert. Over 65% of the surveyed business executives mentioned that they usually visit potential new partner/supplier websites, only after watching some sort of promotional/branding video about them. 92% of marketers across all segments are in agreement that SEO that leads to video content provides a higher ROI.

2020 Deserves Special Attention from Video Marketers

No other year in recent history has seen higher online traffic than 2020. People have been forced to carry out everything from education and work, to arranging for entertainment and maintaining communication, via the internet due to the Covid-19 pandemic. With so many brick and mortar companies now moving online, it’s become clear that all businesses need to up their game when it comes to marketing.  If video is a way to stand out from the crowd, it’s a key thing to begin implementing.

SMEs have the Most to Gain from Video Marketing this Year

A Wing Visuals identifies why hire a videographer to promote your small business, complete with clear examples and specific guidelines regarding how to best use the services of a professional marketing videographer. For example, they point out that online video content is much cheaper to produce than TV ads, while at the same time, brief, strategic videos enjoy a higher success rate than TV ads, especially this year with people spending so much time online.

Success with Video in Marketing: Relevance and Quality Play Critical Roles

Most of the time, people are not willing to watch ad films, branding videos and social media ads. So how can video be so useful if it isn’t even something that people are likely to watch? On the contrary, that is one of the reasons why video is so effective. Although this statement sounds contradicting, it is not and the confusion can be cleared by the following pointers:

  • If video content is being skipped too often, it isn’t reaching the target audience

  • If the video content is reaching the right target audience and still being skipped, the content itself is not up to standard

The bottom-line is that when the right video marketing campaign meets the right audience, the ROI is almost always very high. Relevance and quality must be delivered simultaneously.

Setting aside the present situation, the appeal of video content in general is universal as long as the videos are relevant to the target audience. After all, video can simultaneously engage our two primary senses of sight and sound. It can deliver information in a more comprehensive manner and at a rate that’s hundreds and thousands of times faster than text or images.

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