Do you remember awhile back, I did some posts on Store Brand Formula? As I recall myself, it was how PBM Products were claiming false advertising against Enfamil maker Mead Johnson.
Well, now I have some news to report, I found out some more information on this topic, I want to share with you guys. Store brand infant formulas have won a major victory this week. The U.S. Circuit Court upheld a $13.5 million false advertising claim against Enfamil maker Mead Johnson.
PBM successfully argued that Enfamil's ads that claimed they were superior to store brand formulas was false and misleading advertising. In fact store brand formulas offer the same nutrients at the same levels as Enfamil. You can check out this website: storebrandformula.com for more information. This site is great to find out things like where to buy, questions and answers and even some info. on breast feeding. I really recommend this website. You can even read more about the case. The judge in the case wrote something like PBM cannot fairly compete with Mead Johnson until Mead Johnson stops infecting the marketplace with misleading advertising.
So basically what I am gathering from all this is that store brand formula is equal to those expensive formulas like Enfamil. Which is really great news for families out there in this economy!